When Newark’s Ironbound Business Improvement District saw the work we did for Red Bank, NJ, they came calling. How could we help them expand their marketing presence in the region and drive new shoppers into the area? Well, the only way to answer that is to visit. So we did.

And hey - extraordinario! The Ironbound is like entering another country! An already-awesome history of Portuguese restaurants, grocers, and retailers had grown to include Equadoran, Brazilian, Argentinian businesses, to name a few – it was flat-out inspiring. And it was clearly where we had to start our work.

Here’s how we approached the Ironbound: